Characteristics of publicity strategy of claimed health foods for individuals trying to conceive in Japan: quantitative text analysis of catchphrase - Publicity strategy of claimed health foods for individuals trying to conceive in Japan

The number of sentences contained in the text data used in the analysis was 487. Six categories were obtained from the co-occurrence network analysis and named as follows: "Folic acid is rich in other ingredients", "Support for women who wish to become pregnant or are pregnant", "Health of babies and moms", "Recommended by the Ministry of Health, Labor and Welfare", "Effectiveness of monoglutamic acid type", and "Commitment to safety".