Unisom Expands into Wellness Supplements with Drug-Free Magnesium-Ashwagandha Sleep Gummies
核心洞察
Unisom (搜索), the #1 doctor- and pharmacist-recommended OTC sleep aid brand, has launched its first drug-free, melatonin-free supplement, Unisom Sleep Support Gummies, marking its entry into the vitamin and mineral supplement category.
The 2-in-1 formula combines clinically tested magnesium and KSM-66 ashwagandha to promote muscle relaxation, calm occasional stress and anxiety, and support better sleep quality with a once-daily gummy.
A Sanofi survey found that 58% of US adults cited general stress, anxiety, or worries as a cause of their sleep issues, highlighting the unmet need this product addresses.
MORRISTOWN, N.J. — Unisom (搜索), the #1 doctor- and pharmacist-recommended over-the-counter sleep aid brand, announced on June 10, 2026 its strategic expansion into the vitamin and mineral supplement (VMS) category with the launch of Unisom Sleep Support Gummies. The new product represents the brand's first drug-free, melatonin-free supplement, featuring a 2-in-1 formula of magnesium and ashwagandha designed to support nightly wind down and relaxation.
The launch addresses a significant public health concern: according to the Sanofi US Sleep Aid Brand Health Tracker (2023), 58% of US adults surveyed reported that general stress, anxiety, or worries contributed to their sleep difficulties (n=800).
"We created the new Unisom (搜索) Sleep Support Gummies as our first step into the VMS space," said Katelyn Ettenger, Senior Director Marketing for Unisom. "This melatonin-free, drug-free supplement uses clinically tested ingredients to support relaxation and better quality sleep with just 1 gummy daily."
Clinically Tested Dual-Ingredient Formula
The gummies combine two active ingredients with distinct mechanisms of action. Magnesium, described by the company as a "powerhouse mineral," supports over 300 biochemical reactions in the body, including muscle and nerve health, muscle relaxation, and the body's natural production of melatonin. The second ingredient, KSM-66 ashwagandha, is a premium botanical extract that helps calm occasional feelings of stress and anxiety. Together with magnesium, the formulation is designed to support healthy cortisol levels, and after six weeks of daily supplementation, the ashwagandha component supports better sleep quality, according to the manufacturer.
The product is positioned as a daily supplement rather than an acute sleep medication. Unlike Unisom (搜索)'s existing medicated portfolio — which includes Sleep Gels and Sleep Tabs containing diphenhydramine HCl or doxylamine succinate — the new gummies contain no pharmaceutical active ingredients, no melatonin, and no other medicated sleep aids.
Product Formulation and Availability
The gummies are formulated to meet several dietary preferences: they are non-GMO, vegetarian, and gluten-free. The Midnight Berry flavor is derived from natural sources, including maqui berry juice concentrate, purple carrot juice concentrate, and monk fruit extract, with no artificial flavors or dyes.
Unisom (搜索) Sleep Support Gummies are available at Walmart, Amazon, and other select retailers at a suggested retail price of $18.99 for a 60-count bottle, representing a 60-day supply at the recommended dosage of one gummy daily.
Brand Partnership and Consumer Messaging
To support the launch, Unisom (搜索) has partnered with comedian Heather McMahan as brand spokesperson, targeting consumers who experience what the company describes as the "wired but tired" phenomenon associated with late-night screen use.
"I used to be the queen of the late-night spiral, but since I've started using new Unisom (搜索) Sleep Support Gummies as a part of my nightly routine, I'm reminded to pause the scroll, gently unwind, and put the day's chaos to bed," McMahan said.
Regulatory Status
The company notes that these statements have not been evaluated by the Food and Drug Administration, and the product is not intended to diagnose, treat, cure, or prevent any disease — consistent with its classification as a dietary supplement rather than a drug.
Unisom (搜索) is a brand under Opella (搜索), the self-care division headquartered in France, which holds the third-largest portfolio in the global OTC and VMS market. Opella is a B Corp certified company with 11,000 employees, 13 manufacturing sites, and four specialized science and innovation development centers worldwide.