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Pictorial Warning Labels and Memory for Relative and Absolute Cigarette Health-risk Information Over Time in Teens

Not Applicable
Completed
Conditions
Smoking Cessation
Smoking, Cigarette
Interventions
Behavioral: graphic PWL
Behavioral: text-only PWL
Behavioral: relative risk
Behavioral: absolute risk
Registration Number
NCT03500965
Lead Sponsor
Ohio State University
Brief Summary

Pictorial cigarette warning labels (PWLs) are thought to increase risk knowledge, but experimental research has not examined PWLs' longer term effects on memory for health risks. In this study, teens who have experimented with smoking or are considered vulnerable to smoking are repeatedly exposed to text-only vs. graphic warning labels paired with numeric risk information. This study will allow us to assess the extent to which reactions to warnings remain consistent over time and influence future smoking intentions. We will also assess the impact of graphic images on memory for smoking risk information presented in absolute and (a smokers lifetime risk of getting a smoking related disease), or relative (a smokers risk of getting a smoking related disease, compared to the risk of non-smokers) formats.

Detailed Description

Not available

Recruitment & Eligibility

Status
COMPLETED
Sex
All
Target Recruitment
422
Inclusion Criteria
  • have ever tried smoking
  • report vulnerability to smoking (i.e., report that they might smoke in the next year or would try a cigarette if a friend offered one)
  • parents give permission to participate
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Exclusion Criteria
  • not vulnerable to smoking (i.e., report they will definitely not smoke a cigarette in the next year and definitely would not try a cigarette if one was offered
  • parents do not provide permission to participate
Read More

Study & Design

Study Type
INTERVENTIONAL
Study Design
FACTORIAL
Arm && Interventions
GroupInterventionDescription
graphic PWL, absol riskgraphic PWLExposure to FDA-mandated warning labels, paired with a graphic image, accompanied by risk information about smoker's risk of a smoking-related disease
text-only PWL, relative risktext-only PWLExposure to FDA-mandated warning labels, without a graphic image, accompanied by risk information about smoker's risk and non-smoker's risk of a smoking-related disease
graphic PWL, relative riskgraphic PWLExposure to FDA-mandated warning labels, paired with a graphic image, accompanied by risk information about smoker's risk and non-smoker's risk of a smoking-related disease
graphic PWL, relative riskrelative riskExposure to FDA-mandated warning labels, paired with a graphic image, accompanied by risk information about smoker's risk and non-smoker's risk of a smoking-related disease
Text-only PWL, absol risktext-only PWLExposure to FDA-mandated warning labels, without a graphic image, accompanied by risk information about smoker's risk of a smoking-related disease
Text-only PWL, absol riskabsolute riskExposure to FDA-mandated warning labels, without a graphic image, accompanied by risk information about smoker's risk of a smoking-related disease
text-only PWL, relative riskrelative riskExposure to FDA-mandated warning labels, without a graphic image, accompanied by risk information about smoker's risk and non-smoker's risk of a smoking-related disease
graphic PWL, absol riskabsolute riskExposure to FDA-mandated warning labels, paired with a graphic image, accompanied by risk information about smoker's risk of a smoking-related disease
Primary Outcome Measures
NameTimeMethod
numeric risk recognitionmeasured immediately following last exposure

Participants answered one multiple choice question about the numeric risk for smokers for each label (e.g., ____% of smokers die before age 85). For each question, there were four decoy responses.

Secondary Outcome Measures
NameTimeMethod
numeric risk recognitionmeasured after 6-week delay

Participants answered one multiple choice question about the numeric risk for smokers for each label (e.g., ____% of smokers die before age 85). For each question, there were four decoy responses.

quit intentions (for next year)measured after 6-week delay

Participants intentions to quit smoking; self-reported likelihood of smoking "within the next year" (-3 = very unlikely, 3 = very likely)

only for those teens who currently smoked

smoking risk perceptionsmeasured after 6-week delay

Participants completed several scale items about how much risk they perceived smoking posed to them (e.g., "If a person smokes at your age, how likely are they to get a life-threatening illness from smoking someday ?" \[1=very unlikely; 5=extremely likely\])

risk recognitionmeasured after 6-week delay

Participants were given a list of 9 warnings and asked to select which ones they'd been previously exposed to

quit intentions (for next 30 days)measured after 6-week delay

Participants intentions to quit smoking; self-reported likelihood of smoking "within the next 30 days" (-3 = very unlikely, 3 = very likely)

(only for those teens who currently smoked)

relative risk recognitionmeasured after 6-week delay

Participants answered one multiple choice question about the numeric risk for smokers vs. nonsmokers for each health risk (e.g., a smoker is ____ as likely to die from heart disease as a nonsmoker). For each question, there were three decoy responses (e.g., for heart disease, response options were: "about as likely," "1.75 times," "4.1 times," "10.4 times").

feelings about smokingmeasured after 6-week delay

Participants completed several scale items about their feelings towards smoking (e.g., "How good or bad do you feel about smoking?" -2=very bad; +2=very good; "How much do you feel confused about the harms vs. benefits of smoking?" 0=not at all confused; 4=very confused)

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