A Social Media Personalized Normative Feedback Intervention for Heavy Drinking College Students

Not Applicable

Completed

• Conditions: Alcohol Consumption
• Interventions: Behavioral: Alcohol personalized normative feedback (APNF); Behavioral: Social media personalized normative feedback (SMPNF)

• Registration Number: NCT05608109
• Lead Sponsor: Duquesne University

Brief Summary

This study seeks to evaluate the unique and synergistic efficacy of social media-specific personalized normative feedback targeting the reduction of alcohol use among heavy-drinking college students who post alcohol-related content on social media.

Hypothesis: Alcohol personalized normative feedback, social media-specific personalized normative feedback, and the Alcohol personalized normative feedback+ social media-specific personalized normative feedback conditions will be more effective in reducing drinking than the attention control condition.

Detailed Description

Not available

Study Timeline

• Study Start: 2022-01-09
• Study First Submitted: 2022-10-24
• Study First Submitted QC: 2022-10-31
• Study First Posted: 2022-11-08
• Primary Completion: 2024-07-30
• Status Verified: 2024-11
• Study Completion: 2024-12-28
• Last Update Submitted: 2025-01-30
• Last Update Posted: 2025-02-03

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 401

Inclusion Criteria

• College students recruited across three universities: Duquesne University, Miami University, and University of Houston (DU, MU, UH)
• Undergraduate college students 18 to 26 years old
• Meet heavy drinking (4+ drinks in one sitting for individuals assigned female at birth, 5+ drinks in one sitting for individuals assigned male at birth in the past month) and ARC (alcohol-related content) posting criteria (2+ ARC posts in the last 30 days for individuals assigned female at birth, 1+ for individuals assigned male at birth, on either Facebook, Instagram, Snapchat, Twitter, or TikTok)

Exclusion Criteria

• Pregnant or of another protected population

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Alcohol and social media personalized normative feedback (APNF + SMPNF)	Social media personalized normative feedback (SMPNF)	Participants will go through the alcohol personalized normative feedback process and the social media personalized normative feedback. Participants in this condition will participate in a baseline survey and afterwards will receive the feedback intervention. They will then complete follow-up surveys at 3-months and 6-months.
Alcohol personalized normative feedback (APNF)	Alcohol personalized normative feedback (APNF)	Participants will receive feedback about their consumption, what they think the average student at their university drinks, and actual drinking statistics at their university. Participants in this condition will participate in a baseline survey and afterwards will receive the feedback intervention. They will then complete follow-up surveys at 3-months and 6-months.
Social media personalized normative feedback (SMPNF)	Social media personalized normative feedback (SMPNF)	Participants will receive feedback about their consumption and alcohol related consumption posts, what they think the average student at their university drinks, and actual drinking statistics at their university. Participants in this condition will participate in a baseline survey and afterwards will receive the feedback intervention. They will then complete follow-up surveys at 3-months and 6-months.
Alcohol and social media personalized normative feedback (APNF + SMPNF)	Alcohol personalized normative feedback (APNF)	Participants will go through the alcohol personalized normative feedback process and the social media personalized normative feedback. Participants in this condition will participate in a baseline survey and afterwards will receive the feedback intervention. They will then complete follow-up surveys at 3-months and 6-months.

Primary Outcome Measures

Name	Time	Method
Brief Young Adult Alcohol Consequences Questionnaire (B-YAACQ) - change is being assessed	Baseline, 3 month follow-up, 6 month follow-up	The B-YAACQ is a 24 item assessment which measures consequences in 8 domains over a given time frame. Subscales include: Social/Interpersonal, Academic/Occupational, Risky Behavior, Impaired Control, Poor Self-Care, Diminished Self-Perception, Blackout Drinking, and Physiological Dependence. Minimum value: 0; Maximum Value: 24; Higher scores indicate more alcohol-related problems.
Alcohol Use Disorder Identification Test (AUDIT) - change is being assessed	Baseline, 3 month follow-up, 6 month follow-up	The AUDIT is a 10 item tool which assesses a participant's drinking habits and alcohol-related consequences. Minimum value: 0; Maximum Value: 40; Higher scores indicate worse outcomes. A score of 15 or more indicates the likelihood of alcohol dependence.
Drinking Norms Rating Form (DNRF) -change is being assessed	Baseline, 3 month follow-up, 6 month follow-up	The DNRF is a 5 item questionnaire that assesses an individual's view on the drinking habits of other individuals attending the same university. It was adapted from the Daily Drinking Questionnaire to assess perceptions of drinking norms on campus. Minimum value: 0; Maximum Value: 175 (windsorized to 25 drinks per day); Higher scores indicate students perceive their peers to engage in more alcohol use.
Rutgers Alcohol Problems Index (RAPI) -change is being assessed	Baseline, 3 month follow-up, 6 month follow-up	The RAPI is a 25-item questionnaire that measures problem drinking. Items are rated on a 4-point Likert scale, ranging from none (0) to more than five times (4). Minimum value: 0; Maximum Value: 100; Higher scores indicate more alcohol-related problems.
Quantity/Frequency/Peak Index (QFI) -change is being assessed	Baseline, 3 month follow-up, 6 month follow-up	The QFI consists of five items which assess participants' typical alcohol consumption patterns. Minimum value: 0; Maximum Value: 24; Higher scores indicate more alcohol use.
Daily Drinking Questionnaire (DDQ) -change is being assessed	Baseline, 3 month follow-up, 6 month follow-up	The DDQ is a 9 item tool which assesses participants' drinking over the past 3 months. Participants report how much they drank on an average over the past 3 months by indicating the number of drinks they consumed on each day of the week. Minimum value: 0; Maximum Value: 175 (windsorized to 25 drinks per day); Higher scores indicate more alcohol use.

Trial Locations

Locations (3)

Miami University; 🇺🇸 Oxford, Ohio, United States

University of Houston; 🇺🇸 Houston, Pennsylvania, United States

Duquesne University; 🇺🇸 Pittsburgh, Pennsylvania, United States