Social Media Alcohol Intervention

Not Applicable

Completed

• Conditions: Drinking Behavior; Risky Drinking
• Interventions: Behavioral: SMI + I; Behavioral: SMI

• Registration Number: NCT02809586
• Lead Sponsor: University of Michigan

Brief Summary

Social media provides frequent interaction with online social networks, increasing exposure to peer influences, which could affect alcohol use in negative or positive ways. The proposed study will recruit adolescents and emerging adults using social media ads, and conduct online screening, enrolling 975 risky drinkers in a randomized controlled trial comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social Media Intervention Only, and an e-news attention control condition. These innovative design features will provide the critical next step in harnessing social media to reduce alcohol misuse, which could have enormous public health impact by altering the alcohol use trajectories of youth.

Detailed Description

The proposed study will recruit adolescents and emerging adults (ages 16-24) using social media ads and conduct online screening, enrolling 975 risky drinkers (i.e., using AUDIT-C screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media Intervention + Incentives (n=325), 2) Social Media Intervention Only (n=325), and 3) Attention Control E-News condition (n=325), with post baseline follow-up assessments at 3, 6, and 12 months. Interventions will include access for 8 weeks to unique, secret group pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on co-ingestion and common motives for use).

Study Timeline

• Study First Submitted: 2016-06-08
• Study First Submitted QC: 2016-06-17
• Study First Posted: 2016-06-22
• Study Start: 2017-01
• Primary Completion: 2020-06-25
• Study Completion: 2020-06-25
• Status Verified: 2024-07
• Last Update Submitted: 2024-07-03
• Last Update Posted: 2024-07-05

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 955

Inclusion Criteria

Individuals will be eligible to participate if they are between the ages of 16 and 24 years and they have a Facebook account. Additionally, individuals will be eligible if they:

• Have a Past 3-month AUDIT-C score (see below) indicating that they meet criteria for at-risk drinking/alcohol misuse.

  • ages 16-17: ≥3 females and ≥4 males
  • ages 18-24: ≥4 females and ≥5 males

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Exclusion Criteria

• do not live in an area that the study is currently seeking participants from (i.e.- zip code not in area of active recruitment).
• under 16 years of age or over 24 years of age
• not Facebook account holder
• inability to give informed, voluntary consent

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
SMI + Incentives	SMI + I	A Social Media + Incentives (SMI + I) condition
SMI	SMI	A Social Media Intervention (SMI) condition

Primary Outcome Measures

Name	Time	Method
Change in Alcohol Related Consequences	3-, 6-, and 12- months post baseline	Alcohol related consequences will be measured using the Young Adult Alcohol Consequences Questionnaire (YAACQ).
Change in Alcohol Consumption	3-, 6-, and 12- months post baseline	30-day Timeline Follow-Back (TLFB) will be used to assess alcohol consumption, binge drinking, quantity, and frequency of use.

Trial Locations

Locations (1)

University of Michigan; 🇺🇸 Ann Arbor, Michigan, United States