Identifying Effective Ads to Encourage Quitting Smoking Among People Who Smoke Menthol Cigarettes
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,236
- 试验地点
- 2
- 主要终点
- Perceived Message Effectiveness for Motivation
研究概览
简要总结
The main purpose of this trial is to identify effective quit smoking ads for people who smoke menthol cigarettes. Investigators will conduct an online randomized trial with a nationally representative sample of ~1,400 US adults (ages 21+) who smoke menthol cigarettes.
详细描述
This trial will evaluate the effectiveness of efficacy-based quit smoking ads in a 5 (theme) x 6 (ad) mixed factorial randomized design.
Recruitment: A survey company will recruit ~1,400 participants. Participants will complete a screener to confirm that they are US adults (ages 21+), currently smoke menthol cigarettes, and are able to read and speak English. A portion of the sample will be nationally representative, and a portion will be a convenience sample.
Informed Consent: The consent form will appear on the first page of the survey. Participants will provide their consent to be in the trial by clicking on a button that forwards to the next page of the survey.
Randomization: After consent, the survey software will randomize participants to 1 of 5 themes between-subjects. The design will include 3 intervention ad themes about quitting smoking (self-efficacy ads, response efficacy ads, or motivation ads) and 2 control ad themes about neutral non-smoking related topics (reading or password safety).
Each participant will view 6 ads on their assigned theme, presented in a random order.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- None
入排标准
- 年龄范围
- 21 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- 未提供
排除标准
- 未提供
结局指标
主要结局
Perceived Message Effectiveness for Motivation
时间窗: During exposure to the ads, assessed during one-time online 15-minute survey.
Perceived effectiveness of the ads at encouraging quitting smoking, measured by 1 survey item for each ad (6 items total). Range 1 to 5, with higher values indicating higher perceived message effectiveness.
次要结局
- Self-efficacy(After exposure to the ads, assessed during one-time online 15-minute survey.)
- Perceived Message Effectiveness for Response Efficacy(During exposure to the ads, assessed during one-time online 15-minute survey.)
- Perceived Message Effectiveness for Self-efficacy(During exposure to the ads, assessed during one-time online 15-minute survey.)
- Intentions to Quit Smoking(After exposure to the ads, assessed during one-time online 15-minute survey.)
- Response Efficacy(After exposure to the ads, assessed during one-time online 15-minute survey.)
- Self-efficacy(After exposure to the ads, assessed during one-time online 15-minute survey.)