Increasing Individualism and Collectivism

Not Applicable

Completed

• Conditions: Individual Difference
• Interventions: Other: Online prime (statements writing); Other: Online prime (circling); Other: Online prime (Sumarian Warrior); Other: Online prime (all)

• Registration Number: NCT03429725
• Lead Sponsor: Yale-NUS College

Brief Summary

An online survey is conducted on MTurk populations from India and USA. Participants were assigned either a condition with primes of individualism or one with primes of collectivism, before responding to a scale on culture and indicating details of their demographics.

Detailed Description

Not available

Study Timeline

• Study Start: 2017-09-17
• Primary Completion: 2017-10-23
• Study Completion: 2017-10-23
• Study First Submitted: 2017-11-24
• Status Verified: 2018-02
• Study First Submitted QC: 2018-02-09
• Last Update Submitted: 2018-02-11
• Study First Posted: 2018-02-12
• Last Update Posted: 2018-02-13

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 495

Inclusion Criteria

• above age 21

Exclusion Criteria

• below age 21
• not able to make decisions for self

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Individualism	Online prime (statements writing)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For individualism condition, participant is tasked to write statements relating to his/her differences from the his/her immediate community, circle pronouns that relate to the self, and read passages related to individualism.
Individualism	Online prime (circling)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For individualism condition, participant is tasked to write statements relating to his/her differences from the his/her immediate community, circle pronouns that relate to the self, and read passages related to individualism.
Collectivism	Online prime (statements writing)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For collectivism condition, participant is tasked to write statements relating to his/her similarities to the his/her immediate community, circle collective pronouns, and read passages related to collectivism.
Individualism	Online prime (Sumarian Warrior)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For individualism condition, participant is tasked to write statements relating to his/her differences from the his/her immediate community, circle pronouns that relate to the self, and read passages related to individualism.
Collectivism	Online prime (all)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For collectivism condition, participant is tasked to write statements relating to his/her similarities to the his/her immediate community, circle collective pronouns, and read passages related to collectivism.
Individualism	Online prime (all)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For individualism condition, participant is tasked to write statements relating to his/her differences from the his/her immediate community, circle pronouns that relate to the self, and read passages related to individualism.
Collectivism	Online prime (circling)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For collectivism condition, participant is tasked to write statements relating to his/her similarities to the his/her immediate community, circle collective pronouns, and read passages related to collectivism.
Collectivism	Online prime (Sumarian Warrior)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For collectivism condition, participant is tasked to write statements relating to his/her similarities to the his/her immediate community, circle collective pronouns, and read passages related to collectivism.

Primary Outcome Measures

Name	Time	Method
Higher collectivism or individualism level	10 minutes	Individualism and collectivism levels will be measured by Triandis \& Gelfand (1998)'s "Culture Orientation Scale". This is a 16-item scale designed to measure: 1) Vertical Collectivism (VC) - seeing the self as a part of a collective and accepting hierarchy and inequality within that collective; 2) Vertical Individualism (VI) - seeing the self as fully autonomous, but recognizing and accepting the existence of inequality; 3) Horizontal Collectivism (HC) - seeing the self as part of a collective but viewing all the members of that collective as equal counterparts; and 4) Horizontal Individualism (HI) - seeing the self as fully autonomous, and believing in equality amongst individuals.; All items are answered on a 5-point scale, ranging from 1= never or definitely no and 5 = always or definitely yes. Each dimension's items are summed up separately to create a VC, VI, HC, and HI score to reflect the level of collectivism and individualism in the sampled group.

Trial Locations

Locations (1)

Yale-NUS College; 🇸🇬 Singapore, Singapore