The Impact of Cigarillo Warnings on Purchasing Behaviors Among Young Adult Cigarillo Users
Trial Snapshot
- Phase
- Not Applicable
- Status
- Completed
- Sponsor
- Boston University
- Enrollment
- 1,578
- Locations
- 1
- Primary Endpoint
- Average Total Number of Cigarillos Purchased
Study Overview
Brief Summary
The purpose of this study is to determine whether different cigarillo warning formats (pictorial, FDA-proposed text-only, current Surgeon General text-only) reduces demand for cigarillos. A previous study has identified that pictorial cigarillo warnings are perceived as more effective, but more information is needed on their impact. This study will address this issue by randomizing participants to see different cigarillo warning formats on cigarillo products within an online experimental tobacco marketplace. Participants will be cigarillo users who are ages 21-35.
Detailed Description
Warning labels on tobacco products convey the health risks and discourage use. Warnings are even more effective when they contain images that depict the health consequences. However, little is known about the impact of cigarillo warnings, including pictorial warnings, on consumer behavior. The Experimental Tobacco Marketplace (ETM) task examines the effects of regulations on tobacco purchasing in the context of a complex tobacco marketplace. This project aims to address the gap in the knowledge about cigarillo risk communication by providing information on best practices for cigarillo warnings. Identifying effective cigarillo warnings is important to inform policy and guide research on effectively communicating risk to ultimately decrease use and tobacco-related morbidity and mortality.
Study Design
- Study Type
- Interventional
- Allocation
- Randomized
- Intervention Model
- Parallel
- Primary Purpose
- Prevention
- Masking
- Single (Participant)
Masking Description
Participants will be randomly assigned to one of 3 conditions. In each of these conditions participants will see one of the following warning label formats on the cigarillos when they are shopping for tobacco products: a pictorial warning, a text-based warning, or a surgeon general warning. Participants don't know which condition they're assigned to.
Eligibility Criteria
- Ages
- 21 Years to 35 Years (Adult)
- Sex
- All
- Accepts Healthy Volunteers
- Yes
Inclusion Criteria
- •Current cigarillo users: used cigarillos at least one time per week in the past month
- •Members of the Kantar Media panel
Exclusion Criteria
- •Non-English speakers
- •Non-current cigarillo users
- •Not members of Kantar Media
Arms & Interventions
Cigarillo warnings-Surgeon General Text-Only
Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the Surgeon General Text-Only format.
Intervention: Cigarillo warnings-Surgeon General Text-Only (Behavioral)
Cigarillo warnings-FDA proposed text-only
Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the FDA Proposed Text-Only format.
Intervention: Cigarillo warnings-FDA proposed text-only (Behavioral)
Cigarillo warnings-Pictorial
Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the Pictorial format.
Intervention: Cigarillo warnings-Pictorial (Behavioral)
Outcomes
Primary Outcomes
Average Total Number of Cigarillos Purchased
Time Frame: Within the 20-minute survey
Participants in each arm will participate in six mock shopping trips with a specified budget. They will purchase (mock) single cigarillos. The primary outcome is the average number of cigarillos purchased during each of the six mock shopping trips.
Secondary Outcomes
- Average Total Amount of mg Combusted Tobacco Purchased(Within the 20-minute survey)
- Average Total Amount of mg Non-combusted Tobacco Purchased(Within the 20-minute survey)
- Intensity Index for Cigarillos(Within the 20 minute survey.)
- Rate of Change for Cigarillo Demand(Within the 20-minute survey)
- Cost Related Indices for Cigarillos(Within the 20-minute survey)