Ifluence of Authorized Smokeless Tobacco Product Modified Risk Claims II: Laboratory Assessment of Sensory and Subjective Effect
Trial Snapshot
- Phase
- Not Applicable
- Status
- Recruiting
- Enrollment
- 160
- Locations
- 1
- Primary Endpoint
- Increase in knowlege of tobacco-associated diseases
Study Overview
Brief Summary
To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.
Detailed Description
Primary Objectives:
To assess the influence of smokeless tobacco products' modified risk claims on:
- Product demand (measured as willingness to pay in USD) using an experimental auction approach; and
- Perceived risk of tobacco-associated diseases as assessed using questionnaire-based measures.
Study Design
- Study Type
- Interventional
- Allocation
- Randomized
- Intervention Model
- Parallel
- Primary Purpose
- Prevention
- Masking
- None
Eligibility Criteria
- Ages
- 21 Years to — (Adult, Older Adult)
- Sex
- All
- Accepts Healthy Volunteers
- Yes
Inclusion Criteria
- •Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming).
- •Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year.
- •Open to trying a non-combusted oral tobacco product.
- •Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study.
- •Have the ability to read, write, and communicate in English.
- •Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure
Exclusion Criteria
- •Plan to quit smoking in the next 30 days.
- •Use of smokeless tobacco at least weekly in the last 6 months.
- •Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus.
- •Unwilling or unable to follow protocol requirements.
- •Pregnant or planning to become pregnant (by self report)
Arms & Interventions
Group A - no claim
Participants view smokeless tobacco ads with no claims
Intervention: Modified Risk - None (Behavioral)
Group B - Modified Risk Tobacco Product Claim
Participants view ads with a modified risk claim
Intervention: Modified Risk Claim (Behavioral)
Outcomes
Primary Outcomes
Increase in knowlege of tobacco-associated diseases
Time Frame: After one session - I hour
multi item assessment questionnaires of perceived harm/risks from products
Demand for cigarettes
Time Frame: After one session - 1 hour
After watching a series of advertisements for oral smokeless tobacco products, participants will provide opinions of them, including likelihood of buying product.
Secondary Outcomes
No secondary outcomes reported