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COVID-19 Vaccine Messaging, Part 1

Not Applicable
Completed
Conditions
COVID-19
Vaccination
Registration Number
NCT04460703
Lead Sponsor
Yale University
Brief Summary

This study tests different messages about vaccinating against COVID-19 once the vaccine becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19 vaccine at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.

Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.

Detailed Description

Not available

Recruitment & Eligibility

Status
COMPLETED
Sex
All
Target Recruitment
4000
Inclusion Criteria
  • At least 18 years of age
  • US resident
Exclusion Criteria
  • Younger than 18 years of age
  • Non-US resident
  • Do not consent

Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Primary Outcome Measures
NameTimeMethod
Intention to get COVID-19 vaccineImmediately after intervention, in the same survey in which the intervention message is provided

This is a self reported measure, immediately after the intervention message, of the likelihood of getting a COVID-19 vaccination within 3 months and then 6 months of it becoming available. During analysis, responses among those assigned to different intervention messages will be compared to those in the control group.

Secondary Outcome Measures
NameTimeMethod
Persuade others itemImmediately after intervention, in the same survey in which the intervention message is provided

This is a measure of a willingness to persuade others to take the COVID-19 vaccine.

Fear of those who have not been vaccinatedImmediately after intervention, in the same survey in which the intervention message is provided

This is a measure of a comfort with an unvaccinated individual visiting an elderly friend after a vaccine becomes available

Vaccine confidence scaleImmediately after intervention, in the same survey in which the intervention message is provided

This is a validated scale. This scale will be used to assess the impact of the messages on vaccine confidence. (Outcome assessed only for the half of the sample that answers these items post-treatment)

Social judgment of those who do not vaccinateImmediately after intervention, in the same survey in which the intervention message is provided

This is a scale composed of 4 items measuring the trustworthiness, selfishness, likeableness, and competence of those who choose not to get vaccinated after a vaccine becomes available

Trial Locations

Locations (1)

Yale University

🇺🇸

New Haven, Connecticut, United States

Yale University
🇺🇸New Haven, Connecticut, United States
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