Targeted Video Messaging About Emergency Contraception

Not Applicable

Completed

• Conditions: Contraception

• Registration Number: NCT03774368
• Lead Sponsor: Planned Parenthood League of Massachusetts

Brief Summary

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Detailed Description

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.

Study Timeline

• Study First Submitted: 2018-12-11
• Study First Submitted QC: 2018-12-11
• Study First Posted: 2018-12-13
• Study Start: 2019-01-15
• Primary Completion: 2019-06-07
• Study Completion: 2019-06-07
• Status Verified: 2019-07
• Last Update Submitted: 2019-07-15
• Last Update Posted: 2019-07-16

Recruitment & Eligibility

• Status: COMPLETED
• Sex: Female
• Target Recruitment: 150

Inclusion Criteria

• Women
• 18 to 29 years old
• Living or seeking care in or around Boston, MA
• Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
• English fluency
• Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
• Endorse using social media at least once a week

Exclusion Criteria

• PPLM staff
• Currently or ever employed in the reproductive health field
• Currently using long-acting reversible contraception (LARC)
• History of permanent sterilization (by participant or sexual partner)
• Previous participation in the study

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Primary Outcome Measures

Name	Time	Method
Emergency contraception knowledge (binary)	Immediately after intervention	This outcome is a binary outcome that reflects a participant's ability to correctly identify an emergency contraceptive method, when to use it, and how to access it

Secondary Outcome Measures

Name	Time	Method
Copper IUD as emergency contraception knowledge	Immediately after intervention	This outcome is a binary outcomes that reflects a participant's ability to correctly identify the copper IUD as emergency contraception, when to use it, and how to access it.
Levonorgestrel pill as emergency contraception knowledge	Immediately after intervention	This outcome is a binary outcomes that reflects a participant's ability to correctly identify the levonorgestrel pill as emergency contraception, when to use it, and how to access it.
Ulipristal pill as emergency contraception knowledge	Immediately after intervention	This outcome is a binary outcomes that reflects a participant's ability to correctly identify the ulipristal pill as emergency contraception, when to use it, and how to access it.
Change in emergency contraception knowledge pre- and post-intervention	Immediately before and immediately after intervention	This outcome reflects the participant's change in knowledge of emergency contraception before and after the website or video intervention, as measured by the proportion of questions they get correct on the survey.
Emergency contraception knowledge (continuous)	Immediately after intervention	This outcome reflects the participant's overall knowledge of emergency contraception after the website or video intervention, as measured by the proportion of questions they get correct on the survey
Likelihood of using emergency contraception pre- and post-intervention	Immediately before and immediately after intervention	This outcome reflects the participant's likelihood of using emergency contraception both before and after the intervention, as measured on a 6 point likert scale (I would definitely use it, Very likely, Somewhat likely, Somewhat unlikely, Very unlikely, I definitely would NOT use it)

Trial Locations

Locations (1)

PPLM; 🇺🇸 Boston, Massachusetts, United States