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An Improvement Project Around Staffs' Influenza Vaccine Uptake

Not Applicable
Completed
Conditions
Influenza Vaccination
Interventions
Other: Communication intervention
Registration Number
NCT03637036
Lead Sponsor
University of Warwick
Brief Summary

To reach seasonal vaccination against influenza targets, University Hospitals Birmingham (UHB) already invites staff to take up the vaccination, and every November reminds staff that have not yet vaccinated to do so. The current protocol describes a randomized controlled trial (RCT) in which staff will be sent different reminders, and the investigators will compare the proportion of staff that go on to vaccinate after receiving each reminder.

Detailed Description

Seasonal vaccination against influenza is recommended for NHS staff. , To increase vaccination rates, NHS England put forth a Commissioning for Quality and Innovation goal for the 2018/2019 season of 75%. University Hospitals Birmingham NHS Foundation Trust (UHB) wants its vaccination rate to surpass this target. Since staff get infected outside of the hospital and from patients staff vaccination does not provide significant 'herd immunity'

To reach past targets, every September UHB already invites staff to take up the vaccination, and regularly reminds staff that have not yet vaccinated to do so. The current protocol describes a randomized controlled trial (RCT) in which staff will be sent a different letter when first invited to receive vaccination, and we will compare the proportion of staff that go on to vaccinate after receiving each type of letter..

To conduct the RCT the research team will design four letter styles. One factor will emphasize an authority figure inviting staff to vaccinate (the Chief Executive, who is also a doctor). The other factor will emphasize a competitive social norm describing vaccination rates in peer hospitals, including Addenbrooke's, Cambridge University Hospitals (which has exemplary rates) see appendix A and across American hospitals (which also have high rates). Letters will be sent to staff in the first week in October by UHB's communications team and they will be disseminated in a randomized fashion.

The UoW's role in this study is to advise the study's design and write-up the project for publication. UHB will approve the reminders, send the reminders, retrieve the data, and analyse the data. No individual-level data will be transferred across organizations. All individual-level data will be managed by authorized UHB employees, e.g., a UHB statistician will randomize staff to receive different reminders and analyze the data, and UHB's communication team to disseminate the reminders.

Recruitment & Eligibility

Status
COMPLETED
Sex
All
Target Recruitment
8438
Inclusion Criteria
  • All UHB staff eligible for the seasonal influenza vaccination are eligible for this study. (no patients are included)
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Exclusion Criteria

Not provided

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Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
Authority + Norms ConditionCommunication interventionA communication intervention will occur inviting staff to take up the influenza vaccination with a specific authority and a social norm designated.
Control ConditionCommunication interventionA general communication intervention will occur inviting staff to take up the influenza vaccination, without a specific authority or social norm designated.
Norms ConditionCommunication interventionA communication intervention will occur inviting staff to take up the influenza vaccination with a social norm but not a specific authority designated.
Authority ConditionCommunication interventionA communication intervention will occur inviting staff to take up the influenza vaccination with a specific authority but not a social norm designated.
Primary Outcome Measures
NameTimeMethod
Vaccination uptake3 months

Whether participants vaccinated (Yes, No)

Secondary Outcome Measures
NameTimeMethod
Vaccination uptake date3 months

The date participants received vaccination (DD-MM-YYYY or blank if not vaccinated)

Vaccination uptake alternative location3

Whether participants formally indicated being vaccinated at another location (Yes, No)

Vaccination uptake reflusal3 months

Whether participants formally indicated refusal to vaccinate (Yes, No)

Trial Locations

Locations (1)

University Hospitals Birmingham NHS Foundation Trust (UHB)

🇬🇧

Birmingham, United Kingdom

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