Young Adult Smoker's Treatment Demand

Completed

• Conditions: Smoking Cessation
• Interventions: Behavioral: Online advertisement

• Registration Number: NCT01569529
• Lead Sponsor: University of Illinois at Chicago

Brief Summary

The purpose of this study is to determine whether tailored online advertisements will drive young adult smoker's (18 to 26 years old), who are motivated to quit, to use Internet-based cessation treatment.

Detailed Description

Not available

Study Timeline

• Study First Submitted: 2012-03-30
• Study First Submitted QC: 2012-04-02
• Study First Posted: 2012-04-03
• Study Start: 2012-05
• Primary Completion: 2012-11
• Study Completion: 2012-11
• Results First Submitted: 2013-10-31
• Results First Submitted QC: 2014-04-11
• Results First Posted: 2014-05-13
• Status Verified: 2017-02
• Last Update Submitted: 2017-02-28
• Last Update Posted: 2017-03-30

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 3070

Inclusion Criteria

• 18 to 30 years old
• smoke on some days or everyday
• enrollment in specified online cessation program

Exclusion Criteria

Not provided

Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Arm && Interventions

Group	Intervention	Description
Ad exposure	Online advertisement	Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).

Primary Outcome Measures

Name	Time	Method
Program Enrollment	1-month intervals over 7 months	Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads).

Trial Locations

Locations (1)

Institute for Health Reseach and Policy, UIC; 🇺🇸 Chicago, Illinois, United States