Danish biotechnology company Cellugy has secured €8.1 million in EU LIFE Programme funding to accelerate commercialization of EcoFLEXY, a biofabricated cellulose-based rheology modifier designed to replace fossil-derived microplastics in cosmetics.
The BIOCARE4LIFE project aims to prevent the release of 259 tonnes of microplastics annually by project completion, with projections rising to 1,289 tonnes per year by 2034.
EcoFLEXY targets the €2.8 billion global rheology modifier market, where approximately 70% of products are still based on fossil, non-degradable ingredients that face increasing regulatory scrutiny under EU REACH regulations.
The four-year funding will support process optimization, commercial validation, and industrial scaling, with Cellugy planning to achieve significant sales within three to five years.