Using Digital Media to Increase Population Knowledge of Urinary Incontinence Treatment Project
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 119
- 试验地点
- 1
- 主要终点
- Population website engagement
研究概览
简要总结
The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.
详细描述
The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.
研究设计
- 研究类型
- Observational
- 观察模型
- Ecologic Or Community
- 时间视角
- Prospective
入排标准
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Internet user in Idaho, Oregon, or Washington states
排除标准
- •Identified geographic location outside Idaho, Oregon, or Washington states
- •Users identified by the advertising platforms as male.
结局指标
主要结局
Population website engagement
时间窗: Through study completion, up to 4 months in duration from the start of advertising
Number of website visits per capita through study advertisements.
次要结局
- Impressions due to advertisements(Through study completion, up to 4 months in duration from the start of advertising)
- Website users due to advertisements(Through study completion, up to 4 months in duration from the start of advertising)
研究者
W. Thomas Gregory
Professor of Obstetrics and Gynecology
Oregon Health and Science University