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Texting to Promote Breastfeeding (TOPS)

Not Applicable
Active, not recruiting
Conditions
Increased Breastfeeding
Interventions
Behavioral: Team2BF
Behavioral: Bright By Text
Registration Number
NCT06375655
Lead Sponsor
Case Western Reserve University
Brief Summary

The purpose of the study is to see if a program of text messages that support and promote breastfeeding for expecting and delivered African-American/Black women (called TEAM2BF), as compared to a national maternal health texting program (called Bright By Text), can result in more women being able to breastfeed their infant. Because breastfeeding is healthy for mothers and babies, and because fewer African-American/Black women decide to breastfeed and continue breastfeeding than many other racial and ethnic groups, researchers like us are trying to figure out ways to be supportive to African-American/Black mothers who might be interested in breastfeeding. The investigators will enroll up to 80 mothers and their infants at UHCMC.

Detailed Description

Not available

Recruitment & Eligibility

Status
ACTIVE_NOT_RECRUITING
Sex
Female
Target Recruitment
80
Inclusion Criteria
  • Expectant women initiating obstetrical care <34 weeks or at any prenatal visit up to 34 weeks gestation
  • Daily access to a mobile phone with text message capabilities,
  • Self-identify as African-American/Black,
  • English speaking, and
  • Infant feeding plan of "might or will breastfeed"
  • Receive care at Ahuja Midtown or MAC1200
Exclusion Criteria
  • Committed to feeding formula only to their infant
  • No mobile phone with text capability

Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
Team2BFTeam2BFTeam2BF includes 3-4 breastfeeding-supportive messages per time interval, sent weekly from 28 weeks gestation through delivery, daily through 2 weeks postpartum, weekly from 2 to 10 weeks, and then monthly to one year. Other maternal health topics are not addressed.
Bright By TextBright By TextBright By Text sends 2-4 messages per week from the first trimester through and beyond one year postpartum about a wide range of maternal and child health topics as outlined on their website; 8 messages are specifically about breastfeeding.
Primary Outcome Measures
NameTimeMethod
Percentage of participants who said texts were helpful as measured by questionnaireUp to 6 months postpartum

4 question survey on a 4 point Likert scale with 1 being helped a lot with breastfeeding and 4 being did not really help with breastfeeding

Percentage of participants who would refer a friend/family to the texting programUp to 6 months postpartum

This will be a yes/no answer

Percentage of participants who do not opt out of receipt of text messagesUp to 6 months postpartum
Secondary Outcome Measures
NameTimeMethod
Percentage of participants who are exclusively breastfeeding as measured by participant report/chart review1 month, 3 months, 6 months postpartum
Percentage of participants who are exclusively breastfeeding at 2 months postpartum as measured by participant report/chart reviewUp to 2 months postpartum
Percentage of participants who are partially breastfeeding as measured by participant report/chart review1 month, 2 months, 3 months, 6 months postpartum

Trial Locations

Locations (1)

Ahuja Rainbow Center for Women and Children

🇺🇸

Cleveland, Ohio, United States

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