Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand

Not Applicable

Recruiting

• Conditions: Smoking Behaviors

• Registration Number: NCT07102082
• Lead Sponsor: Roswell Park Cancer Institute

Brief Summary

To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.

Detailed Description

Primary Objectives:

To assess the influence of smokeless tobacco products' modified risk claims on:

1. Product demand (measured as willingness to pay in USD) using an experimental auction approach; and

2. Perceived risk of tobacco-associated diseases as assessed using questionnaire-based measures.

Study Timeline

• Status Verified: 2025-07
• Study First Submitted: 2025-07-28
• Study First Submitted QC: 2025-07-28
• Last Update Submitted: 2025-07-28
• Study First Posted: 2025-08-03
• Last Update Posted: 2025-08-03
• Study Start: 2025-09-01
• Primary Completion: 2026-01-30
• Study Completion: 2026-02-13

Recruitment & Eligibility

• Status: RECRUITING
• Sex: All
• Target Recruitment: 160

Inclusion Criteria

• Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming).
• Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year.
• Open to trying a non-combusted oral tobacco product.
• Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study.
• Have the ability to read, write, and communicate in English.
• Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure

Exclusion Criteria

• Plan to quit smoking in the next 30 days.
• Use of smokeless tobacco at least weekly in the last 6 months.
• Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus.
• Unwilling or unable to follow protocol requirements.
• Pregnant or planning to become pregnant (by self report)

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Primary Outcome Measures

Name	Time	Method
Demand for cigarettes	After one session - 1 hour	After watching a series of advertisements for oral smokeless tobacco products, participants will provide opinions of them, including likelihood of buying product.
Increase in knowlege of tobacco-associated diseases	After one session - I hour	multi item assessment questionnaires of perceived harm/risks from products

Trial Locations

Locations (1)

Roswell Park; 🇺🇸 Buffalo, New York, United States