Effects of e-Cigarettes on Perceptions and Behavior - Remote Substudy # 1

Not Applicable

Completed

• Conditions: Electronic Cigarette Use; Cigarette Smoking; Cigarette Use, Electronic; Vaping
• Interventions: Other: Control Marketing Strategies; Other: Experimental Marketing Strategies

• Registration Number: NCT05958979
• Lead Sponsor: University of Southern California

Brief Summary

This study assess the ways in which e-cigarette product characteristics, such as marketing strategies, impact user experience to inform potential regulations.

Detailed Description

There are three primary objectives to the study: (1) Determine which dimensions of e-cigarette product diversity differentially affect product appeal in the overall population of tobacco product users as well as affect product appeal across young adult e-cigarette users and middle-age/older adult smokers; (2) Determine which dimensions of e-cigarette product diversity differentially affect product appeal in the overall population of tobacco product users as well as affect abuse liability in young adult e-cigarette users and the ability to resist smoking in adult smokers; (3) Determine the affect of product characteristics on e-cigarette nicotine delivery profile.

Study Timeline

• Study Start: 2020-08-25
• Primary Completion: 2022-05-01
• Study Completion: 2022-05-01
• Status Verified: 2023-07
• Study First Submitted: 2023-07-07
• Study First Submitted QC: 2023-07-14
• Last Update Submitted: 2023-07-14
• Study First Posted: 2023-07-25
• Last Update Posted: 2023-07-25

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 601

Inclusion Criteria

Vapers/E-cigarette Users

• Regular use of e-cigarettes/vaping devices containing nicotine

Cigarette Smokers

• Regular use of cigarettes containing nicotine

Exclusion Criteria

• Pregnant or planning to become pregnant

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
E-cigarette e-liquid 18	Control Marketing Strategies	-
E-cigarette e-liquid 18	Experimental Marketing Strategies	-
E-cigarette e-liquid 20	Control Marketing Strategies	-
E-cigarette e-liquid 20	Experimental Marketing Strategies	-
E-cigarette e-liquid 1	Experimental Marketing Strategies	-
E-cigarette e-liquid 4	Control Marketing Strategies	-
E-cigarette e-liquid 7	Control Marketing Strategies	-
E-cigarette e-liquid 14	Control Marketing Strategies	-
E-cigarette e-liquid 13	Experimental Marketing Strategies	-
E-cigarette e-liquid 2	Control Marketing Strategies	-
E-cigarette e-liquid 3	Experimental Marketing Strategies	-
E-cigarette e-liquid 1	Control Marketing Strategies	-
E-cigarette e-liquid 3	Control Marketing Strategies	-
E-cigarette e-liquid 6	Control Marketing Strategies	-
E-cigarette e-liquid 12	Control Marketing Strategies	-
E-cigarette e-liquid 14	Experimental Marketing Strategies	-
E-cigarette e-liquid 16	Control Marketing Strategies	-
E-cigarette e-liquid 16	Experimental Marketing Strategies	-
E-cigarette e-liquid 2	Experimental Marketing Strategies	-
E-cigarette e-liquid 5	Control Marketing Strategies	-
E-cigarette e-liquid 8	Control Marketing Strategies	-
E-cigarette e-liquid 8	Experimental Marketing Strategies	-
E-cigarette e-liquid 9	Control Marketing Strategies	-
E-cigarette e-liquid 11	Control Marketing Strategies	-
E-cigarette e-liquid 4	Experimental Marketing Strategies	-
E-cigarette e-liquid 17	Experimental Marketing Strategies	-
E-cigarette e-liquid 5	Experimental Marketing Strategies	-
E-cigarette e-liquid 6	Experimental Marketing Strategies	-
E-cigarette e-liquid 7	Experimental Marketing Strategies	-
E-cigarette e-liquid 9	Experimental Marketing Strategies	-
E-cigarette e-liquid 12	Experimental Marketing Strategies	-
E-cigarette e-liquid 15	Control Marketing Strategies	-
E-cigarette e-liquid 19	Control Marketing Strategies	-
E-cigarette e-liquid 10	Control Marketing Strategies	-
E-cigarette e-liquid 10	Experimental Marketing Strategies	-
E-cigarette e-liquid 11	Experimental Marketing Strategies	-
E-cigarette e-liquid 13	Control Marketing Strategies	-
E-cigarette e-liquid 15	Experimental Marketing Strategies	-
E-cigarette e-liquid 17	Control Marketing Strategies	-
E-cigarette e-liquid 19	Experimental Marketing Strategies	-

Primary Outcome Measures

Name	Time	Method
Subjective Appeal Rating Measure	1 hour	This self-report measures of subjective product appeal will be completed following e-cigarette self-administration and review of marketing strategies. Scores can range from 0 to 100 for the appeal rating, with lower scores representing lower levels of appeal and higher scores representing higher levels of appeal.
Sensory Attributes	1 hour	Self-report measures of product sensory attributes will be completed following e-cigarette self-administration and review of marketing strategies. Scores can range from 0 to 100 for the sensory attribute rating, with lower scores representing lower levels of liking the sensory attribute and higher scores representing greater liking of the sensory attribute.

Trial Locations

Locations (1)

University of Southern California; 🇺🇸 Los Angeles, California, United States