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Comparison of Outreach Approaches to Increase Enrollment in a Healthy Cholesterol Study

Not Applicable
Completed
Conditions
Diabetes
Interventions
Other: Amazon
Other: Large Envelope
Other: Priority Mail
Registration Number
NCT02086539
Lead Sponsor
University of Pennsylvania
Brief Summary

This study aims to determine the effectiveness of 4 different recruitment techniques for enrollment into a cholesterol study. 2,000 people that meet initial eligibility criteria for the study will be randomized into one of 4 groups and will all receive the same recruitment letter inviting them to participate in the study by enrolling on an online platform. Group 1 will receive the recruitment letter in a normal sized envelope, Group 2 will receive the recruitment letter in an 8.5 x 11 inch envelope, Group 3 will receive a recruitment letter shipped via USPS priority mail and a Group 4 will receive a recruitment letter with the image of an Amazon gift card and told they will receive a $25 gift card if they enroll in the study. All other groups are told that they will receive a $25 check upon enrollment in the study.

Detailed Description

Not available

Recruitment & Eligibility

Status
COMPLETED
Sex
All
Target Recruitment
100
Inclusion Criteria
  • Diabetes and or history of CVD
  • LDL > or = 130 mg/dl - measured during screening
  • A prescription filled for statin medication within the last 12 months
  • Medication Possession Ratio (MPR) <80%
  • CVS Caremark Beneficiary
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Exclusion Criteria
  • Less than 18 years old
  • Contraindication to further statin use or have suffered side effects from statins, such as myopathy
  • Will not or cannot give consent
  • History of active or progressive liver disease or abnormal liver function tests on baseline screening
  • Currently participating in another clinical trial with related aims
  • Co-morbidities likely to lead to death within a short-period
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Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
AmazonAmazonThis arm will receive a recruitment letter with the image of an Amazon gift card and told they will receive the $25 gift card if they enroll in the study.
Large EnvelopeLarge EnvelopeThis arm will receive the recruitment letter in an 8.5 x 11 inch envelope. The letter states the participant will receive a $25 check upon enrollment into the study.
Priority MailPriority MailGroup 3 will receive a recruitment letter shipped via USPS priority mail. The letter states the participant will receive a $25 check upon enrollment into the study.
Primary Outcome Measures
NameTimeMethod
Enrollment into the Habit Formation study3 months
Secondary Outcome Measures
NameTimeMethod

Trial Locations

Locations (1)

University of Pennsylvania

🇺🇸

Philadelphia, Pennsylvania, United States

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