• The European Medicines Agency has introduced PRIME (PRIority MEdicines), a new fast-track program designed to match the FDA's Breakthrough Therapy Designation and expedite access to promising new drugs.
• The initiative offers enhanced scientific support and early dialogue with developers, aiming to reduce both development and regulatory approval times for medicines addressing unmet medical needs.
• PRIME will run parallel with ADAPT SMART program, incorporating early engagement with health technology assessment bodies to address pricing and reimbursement challenges in European markets.